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Darren Caveney UnAwards organiser

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the UnAwards 2024 - your guide to the big day

After a three-month build-up the UnAwards 2024 is almost here. Here’s your guide to the sold out big day…

by Darren Caveney

Now in their ninth year, there has never been a more important role for the UnAwards in saluting, recognising and celebrating the work of communicators across our industry. Most of you are still working under tough conditions. Some of you are constantly adapting to smaller resources and increased demands. And most are just busy delivering damned fine work.

The UnAwards is my own way of giving a little bit back to an industry which has been very good to me. I take huge pride and pleasure in being able to take a decent chunk of time out each year, away from the day-to-day consultancy work, to organise the UnAwards and to help fly a flag – in my own small way – for our communications community.

The big day

If you have managed to secure a ticket to the UnAwards 2024, thanks and well done – it’s a total sell out (please message me to join the waiting list if you want to be there)

Win or not you’re in for a great day where we can come together to celebrate your hard work across the year.

The UnAwards is my favourite work day of the year. It’s quite unlike any other industry event I’ve been to.

Not winning…

Of course, if you’re shortlisted but don’t win, you’ll be disappointed.

With a record-breaking 593 entries and 128 on the shortlist it’s stating the obvious in saying that not everyone can win. Some incredibly good work wasn’t shortlisted such was the volume of entries and sheer competition.

If you’ve been to a traditional awards event, paid handsomely for it, and left empty-handed it can feel like a massive anti-climax. I know, I have experienced that.

The UnAwards is different

The UnAwards aims to give everyone a fun day whatever the results.

The day is designed so that win or not you can genuinely enjoy a fun event and a unique opportunity to connect with industry colleagues new and old. That in itself is reason to be there.

Social media will be buzzing

Share pics of your journey and your day. If you can’t be at the UnAwards follow it on social using the #UnAwards24 hashtag.

Announcing the winners and snaps of the big day

I’ll be posting the winners names to the UnAwards website after the event.

We also have a photographer snapping and filming the event and I’ll get these online as soon as possible.

Timings, ceremony, film and food

The venue for the UnAwards 2024 is the very cool Everyman Cinema up on the third floor of Birmingham's Mailbox, B1 1 RF.

If you are driving I recommend you park in the Mailbox car park – not the cheapest but nearest and best. Sat Nav code is B1 1RS.

If you are coming by train the Everyman Cinema in the Mailbox is a 10-12 minute walk – leave New Street Station via the Victoria Square exits and turn left. Cross the road carrying straight on at the lights and you’ll see the large red Mailbox buillding straight ahead of you.

If you’re coming along aim to be at the venue by 9.30am for registration, a mug of fresh coffee and a croissant. The UnAwards ceremony will begin at 10.00am sharp.

After the ceremony we’re watching a brilliant film, kept a closely-guarded secret until the day.

After the film we’ll have food in the diner – there’s a selection of veggie and non-veggie sharing plates to tuck into and be done by 3pm. I expect plenty of you may the stay behind for a pre-christmas celebratory tipple. And why not.

And the dress code is…

Whatever you fancy. Literally. This is NOT black tie, as you’ll have guessed 😊 But if you want to come in your fancy clobber then go for it. I will, as always, be giving the annual outing to an UnAwards velvet jacket.

Fancy a pre-UnAwards social gathering?

You have snapped up almost all of the places we have reserved at Brum’s favourite restaurant - The Indian Streatery. Tables are booked for 8pm. Put your name on the list HERE.

If you would like to be there too you could see if there are any tables free and come and join the fun. Their smoked aubergine curry is a thing of beauty. Just saying.

Giving back

Each year the UnAwards donates to an important charity.

This year it’s the Epilepsy Society.

Epilepsy has a huge impact on the people affected, and around 80 people a week develop it in the UK, many in later life.

A small donation would make a real difference

 You can donate HERE.

Thank you

Saying thanks

Thanks so much for your support again this year, it means an awful lot. Everyone who entered, posted and supported.

Thanks to the panel of 30 external judges, who tackled an enormous challenge this year.

Special thanks too to the official UnAwards 2024 partners and sponsors: CAN Digital, the Local Government Association, Alive With Ideas, Orlo, e-shot, Perago, Whetstone Communications, Grey Fox Communications and Marketing, Seashell Communications, Ruby Bhattal Coaching and the Behaviour Change Network. I’ve said it before and I’ll say it again – there would be no UnAwards without you.

I really look forward to seeing you on Friday 6 December

Darren Caveney is owner and creator of comms2point0, creative communicators and organiser of the UnAwards

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10 x top tips to win an UnAward

Here are some valuable lessons and insights from past winners, judges and sponsors

by Darren caveney

Thanks to everyone who attended the recent webinar - How to win an UnAward.

We heard top tips and insights from past winners, judges and sponsors on how to get shortlisted and win an UnAward.

It was fascinating to listen to their insights, and my top 10 takes from the session were:

1.  Know your metrics (and include them) – Don’t be vague here, the judges are looking out for evidence of SMART objectives

2.  Include testimonials – Can you include testimonials from the your audiences on the work you have delivered?

3.  Data is your friend – what data was your work based on? Make sure you include them in your entry.

4.  What is creativity? Creativity comes in many forms. We tend to think of creativity as the visual elements but think more widely about it, for example where you creative with your use of data?

5.  Use the EAST framework when it comes to behaviour change work.

6.  The AMEC evaluation framework is a great resource and way to shape your work and entry content.

7.  Check out COMMS:FILES for inspiration and examples of previous entries.

8.  Can AI help you with your entry?

9.  Be creative with your entry. Comms people are creative writers so write your entry form creatively. One past winner shared that their entry included references to David Bowie and The Matrix.

10.  And, finally, don’t be scared to enter. So many people say that they “haven’t done anything good this year”. This isn’t true. Every team has done good and important work. Give it the chance to flourish and be noticed.

If you missed the webinar it’s really worth a listen - here’s the recording of the session.

The UnAwards close on 30 October, midnight, and are never ever extended.

Here’s the dedicated UnAwards website with everything you need to craft and enter your winning submission.

Good luck.

Darren Caveney is creator and owner of comms2point0 and Creative Communicators Ltd and creator of the UnAwards

*Sign up for the comms2point0 eMag*

The comms2point0 eMag features exclusive new content, free give-aways, special offers, first dibs on new events and much, much more.

Sound good? Join over 3.5k other comms people who have subscribed. You can sign up to it right here.

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UNAWARDS 2024 TICKET SALES ARE LIVE

Tickets for the UnAwards 2024 ceremony are LIVE. Don’t leave it too long to grab yours…

by Darren Caveney

The 9th annual awards will be held at’s iconic home - the Everyman Cinema in the Mailbox in Birmingham - on Friday 6 December at 9.30am for a 10am start.

Tickets will cost just £30 + vat and are on sale now.

Please remember it’s always a sell out so please don’t be slow to buy

You can buy your tickets HERE

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THE UNAWARDS23 ARE OPEN

The 8th annual UnAwards launch TODAY. They're the most accessible industry awards around. Now is not a time to quietly sit back and hope your boss recognises and appreciates your efforts. So try and get yourself shortlisted for an UnAward to really put your work on the organisational map.

by Darren Caveney

Well 2023 has been more of the same for communicators everywhere - stretched, busy, in demand but delivering incredibly important work.

So, as summer turns to autumn, it’s time to launch the UnAwards and get you, your teams and the industry proudly entering and showcasing your best work. Now is not the time to let it pass and wait until next year, As Apollo Creed said to Rocky Balboa “there is no tomorrow”.

The UnAwards are a huge passion of mine. They were established to recognise the hard work, creativity, successes of the communications and PR industry, largely but not exclusively by any means in the public sector.

They are truly accessible and do not run to generate a profit. They exist to celebrate and fly a flag for good people doing good things.

Something I think are now even more important than ever before.

WHAT DO I MEAN BY ACCESSIBLE?

Well, for starters it’s £free to enter

For seconds, it’s the simplest entry form you’ll find anywhere. This year again there is the fancy online entry form, courtesy of headline sponsors, CAN Digital.

And for thirds, if you manage to bag a golden ticket to the most fun awards ceremony around it will cost you just £30.

I hope you’ll agree that definitely classes as accessible.

NEW TO THE UNAWARDS?

Well there's more here but in a nutshell they are the most accessible and innovative awards in our industry - free to enter, fun to attend and a celebration of our community's achievements.

There are 20 categories, so something for everyone

Even better you can enter the same piece of work in multiple categories to increase your chances of being shortlisted.

And if you come along to the big day – shortlisted or not – you’ll enjoy one of the very best networking events of the year

Oh and you get to watch a classic movie, which always remains a closely guarded secret until the day.

THE UNAWARDS IN NUMBERS…

  • 8th   annual UnAwards

  • 342   entries last time

  • 20   categories

  • 3   public votes categories to decide winners

  • 2k   public votes last time

  • 20+   external judges

  • 205k   visits to the comms2point0 website so far in 2023

  • 140  attendees

THE UNAWARDS – THEY KEEP ON GIVING...

Each year the winners are invited to showcase their winning work at the popular UnAwards Winners Masterclass in the new year. Also free to attend. More on that another time.

HOW DO I ENTER AND WHAT IS THE DEADLINE?

The cool new online entry form can be found HERE

And the closing date is 30 October at midnight. Please, please remember that the closing date is NEVER extended.

WHEN IS IT AND HOW CAN I ATTEND?

The 8th annual awards will be held at its iconic home - the Everyman Cinema in the Mailbox, Birmingham - on Friday 1 December at 9.30am for a 10am start.

Tickets cost just £30 + vat and ARE ON SALE HERE NOW. Please remember it’s always a sell out so don’t be slow to buy.

And there’s more…

There will be a pre-UnAwards social at the comms world’s favorite Brum restaurant, The Indian Streatery on 30 November. The food is delicious and I’ve agreed a £25 per head menu that you’ll love. If you’d like to join us you can register HERE.

So, ‘People of Comms’

How often have you heard the phrase – comms and PR people are bad at their own comms and PR?

That really shouldn’t be the case should it? Would you buy the services of a web agency who had a terrible web site?

So it’s time to kill that one off for good.

It's time to promote our successes – shout about them, if not quite from the rooftops then at least down the corridors of power. Let’s be proud and celebrate our achievements.

Other professions do, and some may deliver a hell of a lot less than you do.

So embrace this rallying call and book out some time in your diaries to pull together your entries and showcase your best work.

No one else will do this for you.

That other non-important work demand which can stifle – meetings, ad-hoc requests, multiple distractions and the “could you just…” passing trade won’t go away. Ever.

But you might have a rather nice UnAward-winning certificate hanging proudly on your office wall. So be a little selfish with your time for once.

Darren Caveney is creator and owner of both comms2point0 and the UnAwards and the owner of creative communicators ltd

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