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The 5th annual UnAwards launch TODAY. They're the most accessible industry awards around. Now is not a time to quietly sit back and hope your boss recognises and appreciates your efforts. So try and get yourself shortlisted for an UnAward to really put your work on the organisational map.

by Darren Caveney

2018. It's felt to me a lot like 2017 only more extreme. Certainly for the communications industry, and pretty much everything else which has occupied our time and minds too.

So as summer turns to autumn September always throws me full pelt into UnAwards planning, a time to reflect on to ponder on the theme for this year.

But this year's theme actually emerged pretty quickly to be honest and is based on my travels around the UK working with teams this year and the work which really stood out.

The theme for the UnAwards18…

Is this:

It’s the work which made a genuine difference, which nailed it creatively, which met its objectives, which could measure and prove its success. Work which changed something for the better. And captured your audience’s attention in a crowded, cluttered world.

Of course that can be easier said and done against a backdrop of further cuts and increasing demand for some in the public sector.

Team size, budget, skills and resource can impact upon our work.

But you will not be judged on these things.

So if you have a budget of £50 and a team of, well, just you, you can absolutely win an UnAward. Others have so why not you?

For our resources shouldn't - mustn't even - get in the way of delivering a piece of work, project or campaign which made that real difference.

Proving the difference which comms made is of course key. We are mature enough as an industry to know how to do this well now.

New to the UnAwards?

Well there's more here but in a nutshell they are the most accessible and innovative awards in our industry - free to enter, fun to attend and a celebration of our community's achievements.

There are 18 categories, so something for everyone

Even better you can enter the same piece of work in multiple categories to increase your chances of being shortlisted.

And if you come along to the big day – shortlisted or not – you’ll enjoy one of the very best networking events of the year

Oh and you get to watch a classic movie, which always remains a closely guarded secret until the day.

The UnAwards grow in size and credibility year on year. Last year was a record breaker…

  • 414 entries
  • 70 shortlisted
  • 18 winners
  • 140 attendees
  • 10k unique visitors to the UnAwards website
  • 3k public votes
  • 557k Twitter reach in the week of the UnAwards alone

The UnAwards – they keep on giving...

Each year the winners are invited to showcase their winning work at the popular UnAwards Winners Masterclass in the new year. Also free to attend.

So, ‘People of Comms’

2018 is not the time for communicators to sit back quietly and hope the budget axe doesn't swing our way again for a while. Unfortunately it will for some of you.

How often have you heard the phrase – comms and pr people are bad at their own comms and pr?

That really shouldn’t be the case should it? Would you buy the services of a web agency who had a terrible web site?

So it’s time to kill that one off for good.

It's time to promote our successes – shout them, if not quite from the rooftops then at least down the corridors of power. Let’s be proud and celebrate our achievements.

Other professions do, and some may deliver a hell of a lot less than you do.

So embrace this rallying call and book out some time in your diaries to pull together your entries and showcase your best work.

No one else will do this for you.

That other non-important work demand which can stifle – meetings, ad-hoc requests, multiple distractions and the “could you just…” passing trade won’t go away. Ever.

But you might have a rather nice UnAward-winning certificate hanging proudly on your office wall. So be a little selfish with your time for once.

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Have a good look at the dedicated UnAwards website here and you can grab the simple-to-complete entry form HERE.

Entries close on 25 October at midnight - you can see the full #UnAwards18 timetable HERE.

I’m looking forward to seeing your brilliant work.

Keep watching @comms2point0 for the latest news and updates.

Darren Caveney is creator of comms2point0, owner of the creative communicators ltd and organiser of the UnAwards

image via Tullio Saba





Listening to a comms professional explain their award-winning work is a gem of a learning opportunity.

by Darren Caveney

The UnAwards has been a passion of mine for over four years now. It's taken up a decent chunk of my time to make them happen each year. But when you enjoy something so much, and it's packed with learning and connecting opportunities, it doesn't ever really feel like work.

This year the UnAwards Winners Masterclass showcased the work of eight winners and to a packed room of public sector communications professionals from around the UK. Each spoke about the challenge, the creative idea, the delivery, the results and the hard outcomes. Each winner overcame some significant competition to claim an UnAward so their shared insight was valuable to everyone in the room.

Connie Osborne from Greater Manchester Police brought a tear to most eyes in the room with her account of what she and the team did following the horrific Arena attack.

And Alex Mills made us all laugh with the story behind the brilliant Operation Chip Pan campaign and video.

Each winning speaker was a credit to our profession - and such excellent speakers too, by the way.

Thank you to every speaker for taking a day out of their busy schedules to share with the comms2point0 community.

I personally learned a huge amount at the Masterclass and I am so grateful to the official partners who made the day possible and free to attend for everyone.

The Masterclass partners were the Local Government Association, Granicus, SocialSignIn, The Council Advertising Network and Alive with Ideas.

Each partner is keen to talk to you more about where they can support and enable you in delivering your comms challenges. I genuinely recommend each one of them to you and will happily connect you with them if you shout me - hey I'm GDPR-friendly.

You can email me at

THE #UNAWARDS18 will open in September - more info nearer the date both here and on the official social media channel @comms2point0

Darren Caveney is organiser of the UnAwards, creator of comms2point0 and owner of creative communicators ltd

image by Nigel Bishop




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The UnAwards17 ceremony was a chance to recognise excellence, celebrate success, connect with new faces and say hello to old friends.

by Darren Caveney

The UnAwards have become something of a pre-Christmas tradition with communications professionals from all across the UK converging on the event’s spiritual home, the Everyman Cinema in Birmingham.

Demand for tickets is always high and not everyone managed to bag a ticket this year. But the demand just adds to the special vibe experienced at Friday’s fourth annual UnAwards. What was pleasing to me was that half of the attendees had been to an UnAwards ceremony before. 10 people had even been to all four.

Each year I give the UnAwards a new theme and this year’s was perfectly reflected by all of the winners – being brave, doing it differently and swimming against the tide. Choosing a film for 140 people is always a bit tricky – not everyone would appreciate my ‘potential’ choices of Goodfellas, Rocky 3 or Pulp Fiction. Jerry Maguire was this year’s choice and definitely supported this year’s theme – and many of the audience seated in screen 3 hadn’t seen it.

Winning. Always be winning.

18 winners walked away happy that their work had emerged top against a huge volume of high quality competition. Those shortlisted and highly commended should be mighty proud of their achievements too. We’re a competitive bunch in our industry so those people will undoubtedly have been a bit disappointed not to have won. But they really shouldn’t. And if motivation were needed for the UAwards18 it’s that a couple of people shortlisted last year picked up wins this year, including a home-town win for Birmingham City Council.

The best thing of all about the UnAwards is the chance to spend some quality time with peers and to meet and connect with new contacts. A day out of the office, away from the daily pressures, to do this is really valuable. Is this work, some might ask? Hell, yes. In fact it’s my favourite work day of the year.

Here are some more thoughts and reflections now that the magic dust has settled…

South Yorkshire Fire and Rescue equalled Sheffield City Council’s feat from 2015 in picking up three wins. A fabulous achievement and against very stiff competition. You can see their rather brilliant campaign video here. Well done, team.

There was so little to separate the four shortlisted best comms pros, and that really is a title to be proud of. Well done to Ceri Lewis, Rebecca Beck and Albert Freeman and to the winner Melissa Thermidor.

Likewise the winners of best comms team, Enfield Council, who were nominated by someone else and encouraged to enter. A lesson there for sure.

The best low cost comms was the most popular category with 60 entries. A clear sign of the times. Impressive work couldn’t even make the final shortlist but that has to be good in terms of continuous improvement and the raising of bars.

Greater Manchester Police winning the best crisis/emergency comms category will have been celebrated my many. The very least the team there deserve.

It was good to see an increase in the number of entrants and winners from the NHS this year. I hope this continues next year.

And the important category of best ethical communications behaviour and diversity too saw a good increase versus last year’s numbers. Let’s push this even higher again next year.

Having two previous Lifetime Achievement UnAwards winners to hand over to this year’s winner Jill Walden was special. Winning a Lifetime Achievement UnAward guarantees an invite every year so I hope that Jill Walden can join us and do the same in 2018.

The Lifetime Achievement award saw two exceptional police communications leads who have each done so much for their sector over a significant period of time. I thought it was so appropriate that, given some of the terrible and tragic events of 2017, that it was two police communicators nominated this year. It’s almost unfair to call one a winner as both Jill and Amanda Coleman deserve our thanks and recognition.

Talking to colleagues from the emergency services at the event it’s clear that employers have a responsibility to safeguard the mental health of their staff which includes comms teams. Some do. Others from across all sectors? I’m not convinced. I’ve thought and said for a while that I don’t believe we do enough as an industry to provide sufficient support for wellbeing for comms people and teams and this is something which needs greater attention. Comms Unplugged – highly commended in the UnAwards – has wellbeing at its heart and that’s what made it special for those who attended. More on this in future posts.  

Saying thanks

Big thanks to Granicus for being the official UnAwards17 partner and to Alive With Ideas, Perago Wales, the Local Government Association, NUJ PRCC, SocialSignIn, Social Simulator and the Council Advertising Network for sponsoring. It’s a pleasure to work with you all. If anyone from the comms2point0 community would like me to introduce you to any of these fine folk please contact me.


Well done to the 70 on the shortlist and the highly commended entries.

And a big well done to the 18 winners.

You can see the full list of winners here.

Finally, finally, some metrics…

The dedicated website has received over 10k unique since this year’s UnAwards was launched.

And in the week of the #UnAwards17 187 contributors created a reach on 557k of Twitter.

I know, they are vanity metrics. But it’s ok to be a little bit vain occasionally?

Finally, finally, finally…

If you want to look for yourself in the official pics by Nigel Bishop here’s the link (thanks, Nigel) and here is a short film too.

So the UnAwards17 ends. One of my next tasks is to organise the Masterclass next year to showcase and learn from the winners. Shout if you’re interested in sponsoring this.

And talking of next year I’m already off and running with plenty of new ideas. And there is already a date…

SAVE THE DATE – The UnAwards18 will take place on Friday 7 December.

Darren Caveney is creator of comms2point0 and organiser of the UnAwards

pic by me




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Well after a three-month build up the #UnAwards17 is almost here. Here’s your guide to the big day.

by Darren Caveney

I genuinely don’t think there has been a more important time to salute, recognise and celebrate the work of communicators across our industry. Some of you are working under pretty tough conditions. Some of you are adapting to smaller resources and increased demand. And others are just delivering damned fine work.

The UnAwards is my way of giving a little bit back to an industry which has been very good to me. I take huge pride and pleasure in being able to take a decent chunk of time out each year away for the day the day consultancy work to organise the UnAwards and to help fly a flag – in my own little way – for the communications community.

The big day

If you have managed to secure a ticket to the #UnAwards17, well done – you’re in for a treat.

The event is sold out. The 141 tickets have been in huge demand and I could have sold double that. Should we get a larger venue next time? Maybe, but then if we’re not careful the UnAwards would become the very thing it set out not to be. As my Dad used to say - they don’t make diamonds the size of house bricks.

Win or not you’re in for a great day

The UnAwards is my favourite work day of the year. It’s quite unlike any other industry event I’ve been to.

Not winning…

Of course if you’re shortlisted but don’t win you’ll be disappointed.

With 414 entries and 70 on the shortlist it’s stating the obvious in saying that not everyone can win.

If you’ve been to a traditional awards event, paid handsomely for it, and left empty-handed it can feel like a massive anti-climax. I know, I have experienced that.

The UnAwards is different.

The day is designed so that win or not you can genuinely enjoy a fun event and a unique opportunity to network with industry colleagues new and old. That in itself is reason to be there.

Twitter will be buzzing

If you can’t be at the UnAwards17 follow it on Twitter using the #UnAwards17 hashtag.

Announcing the winners and snaps of the big day

We’ll be posting the winners names to the UnAwards17 website after the event.

We also have the fab Nigel Bishop taking snaps and filming the event and we’ll get these online as soon as possible.

Timings, ceremony, film and food

The venue for the UnAwards17 is the very cool Everyman Cinema up on the third floor of Birmingham's Mailbox, B1 1 RF

If you’re coming along aim to be at the venue at 9.30am for registration, a mug of fresh coffee and a croissant. The #UnAwards17 ceremony begins at 10.00am.

After the ceremony we’re watching a brilliant film and one which captures the theme for the #UnAwards17 – being brave, doing things differently, swimming against the tide.

For those of you badgering me for the title or a clue, my lips are sealed – only three people in the world know what it is. You’ll find out 30 seconds before you watch it. But it’s a good one, trust me.

After the film you’ll tuck into hearty bowl of veggie chilli and be done by 3pm.

And the dress code is…

Whatever you fancy. Literally. This is NOT black tie, as you’ll have guessed J But if you want to come in your fancy clobber then go for it. Albert Freeman and I will, as always, be donning our deep blue velvet jackets for their annual airing.

Saying thanks

Thanks so much for your support again this year, it means a lot.

Special thanks too to the official UnAwards17 partner, Granicus UK, and our official sponsors the Local Government Association, Alive With Ideas, the NUJ PRCC, SocialSignIn, Social Simulator, the Council Advertising Network and Perago Wales. I’ve said it before and I’ll say it again – there would be no UnAwards without you.

I look forward to seeing lots of you on Friday 1 December


Darren Caveney is creator of comms2point0 and organiser of the UnAwards17

Image by Tullio Saba




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Well it’s here. I’m very pleased and proud to announce the #UnAwards17 shortlist.

by Darren Caveney

It’s not an exaggeration to say that the #UnAwards17 has been a massive task for the judges.

414 entries is a pretty astonishing return.

I mean it when I say that I am so grateful for the time and effort that all entrants took this year. You have done our industry proud.

It’s fair to say that some categories had so many entries that even some work of a very high standard failed to make the shortlist.

If you have made it onto the shortlist you should be really proud, it’s a major achievement. If you didn’t you should still be proud of your work.

You can see the shortlist here.

What happens next?

Well first it’s the culmination of the public vote where you get to choose three of the winners. Today is the last day and all three UnAwards really are up for grabs. Last year’s results changed multiple times on the last day.

If you’re in the public vote my advice is to rally your troops and get make sure they vote before midnight tonight. You could still win. Two of the three category winners have changed hands just today.

You can vote HERE


Now begins the logistical challenge of trying to get as many shortlisted people into the room on the big day as possible. Do you remember me nagging you to buy tickets in September? It has to be first come, first served, it’s the only fair way. Our venue has a capacity of 141 and sells out every year.

So with the final batch of tickets I am going to try and get as many shortlisted people into the room as possible.

Getting a ticket/selling your ticket - How this will work?

If you are on the shortlist and want one ticket please email me straight away at

If you have purchased a ticket already but haven’t made the shortlist you are still very welcome to be at the #UnAwards17. It’s an amazing day.

But if you would like me to try to sell your ticket to someone on the shortlist instead then let me know straight away and I will look to match your ticket with someone else and, if I do, will refund you. I think that’s fair all round. Again, the email is so shout me quickly and I will come back to you.


Time for a coffee.

Darren Caveney is creator of comms2point0 and organiser of the #UnAwards17




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Well the big day is now just over two weeks away and the #UnAwards17 shortlists will be announced VERY soon.

by Darren Caveney

The 4th annual UnAwards promises to be the best yet.

Here are three big things to update you on…


After the record-breaking 414 entries this year a team of external judges have been busy trying to select their shortlists. It’s been an epic task but the results are beginning to come in. Exciting.

The full shortlist will be published on 21 November.


The venue is a belter with a there is a strict capacity of 141 seats and the event will be a sell-out again. The first batch of tickets flew so well done if you have already grabbed a ticket. The final allocation are being held back for shortlisted people. It’s a challenge to try to get everyone there but I shall do my very best to get shortlisted teams and individuals at least one ticket. More on this soon.


The UnAwards are different to other awards and so you, the communications community, get the chance to vote for the winners in three categories – lifetime achievement, best comms team and best guest post of the year. There are some amazing people and teams to consider. 2k votes have been cast already.

The public vote closes on 22 November and you can vote here.


Many thanks to the team of #UnAwards17 judges - Dave Worsell, Emma Howard, Emma Rodgers, Ross Wigham, Phil Morcomm, Bridget Aherne, Carolyne Mitchell, Caroline Roodhouse, Ian Curwen, Fran Collingham, Kate Rawlins, Stuart Banbery, Matt Nicholls, Victoria Ford, John-Paul Danon, Phil Jewitt and Amy Kiernan.

And many, many thanks to the #UnAwards17 official partner, Granicus, and the official sponsors: The Local Government Association, SocialSignIn, Council Advertising Network, NUJ PR Communications Council, Social Simulator, Alive With Ideas and Perago Wales. I’ve said it before but it’s so true, I couldn’t deliver the #UnAwards without your support.

More updates here very soon.

Darren Caveney is creator of comms2point0 and organiser of the #UnAwards17

image via The Library of Congress




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After a record-breaking 414 entries a team of external judges are currently battling through a tonne of great work to draw up the 2017 shortlist.

But as you know, the UnAwards are different to other awards because YOU get the chance to choose three of our big winners through a public vote.

And that public vote is now OPEN.

You have a tough, tough challenge now to select our winners from three important categories:




You can cast your votes here

The public vote closes on 22 November (midnight)

Choose wisely.

And good luck to all of you.

Darren Caveney is creator of comms2point0 and organiser of the UnAwards17




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The 4th annual UnAwards has seen an amazing response from the industry. And in the process created an enormous treasure trove of learning.

by Darren Caveney

There are many things I love about running my own business: The consultancy, the training, speaking at events and mentoring comms people. The vat bills I love a bit less.

But most of all I really love to fly a flag for the communications community – to shout about the great and important work you all do, from Dundee to Dorset, from Swansea to Suffolk.

The UnAwards gives me an amazing platform to do this in spades. I like to think it’s my opportunity to put a little bit back into an industry which has been very kind to me.

Now it’s fair to say that the UnAwards soaks up a lot of hours of work behind the scenes – ask Mrs C, who hasn’t seen much of me these past few weeks.

But I love it and I’m passionate about making sure that we recognise the efforts, skills and dedication of comms brothers and sisters across the sectors.

The #UnAwards17 closed at midnight on 31 October. And then…

when I closed my laptop at 1.30am I was a little bit gob-smacked to sit back and reflect on the massive 414 entries which had been submitted. 414. Gulp.

That makes it a record-breaker.

I thank very much everyone who entered.

You do these things and, in quieter moments, wonder if anyone will enter this year or turn up at the venue on the big day. Over 3k people had visited the dedicated UnAwards website in the weeks running up to the deadline so I was optimistic but I never ever assume anything in life.

I can stop worrying now.

What happens next?

Well an army of external judges have quite a job on now to review, score and shortlist this mountain of comms excellence.

Once they have done this I’ll be posting the shortlist on the UnAwards website on 21 November.

What else?

Three of the categories – best comms team, best guest post of 2017 and the lifetime achievement UnAward - are decided by public vote. These will go live on the site on 7 November and you can choose your own favourites.

What does the big day look like?

Well in short it is my favourite work day of the year.

Held in the very cool Everyman Cinema in Birmingham’s iconic Mailbox on Friday 1 December it features the winners’ ceremony, the watching of a film (kept secret until the big day) and a meal in the retro diner.

I’m not going to go on about ticket sales except to say it is first come, first served, there is a capacity of 140 tickets and it sells out every year.

This short film from the UnAwards16 will give you an idea of what to expect.

Saying thanks…

I want to say thank you to the people who make the UnAwards possible. My aim with the UnAwards is the make them the most accessible communications industry awards in the UK. But I can only do this through the help, support, belief and financial backing of the official partner and official sponsors.

So a big virtual high five to official UnAwards17 partner Granicus UK, and to the seven official sponsors: SocialSignIn, Council Advertising Network, Social Simulator, the Local Government Association, the NUJ PR and Communications Council, Alive With Ideas and Perago Wales.

They are a group of people who continually back our industry which, in the era of tightening resources, is vital to our ongoing learning and development.

On top of that they are all great people who I would recommend to you as suppliers in a heartbeat. So check them out, talk to them and see where they can help you improve, become more efficient and deliver your objectives.

414. I may get that printed onto a T-shirt.

Right, I’m off for a lie down.

Darren Caveney is creator of comms2point0 and organiser of the #UnAwards17

image via Tullio Saba




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Diversity, equality and ethics. We talk about them a lot as an industry but where is the good practice? Here's a chance to shine a light via the #UnAwards17.

by Phil Morcom

If you've been involved in anything that demonstrates good practice in ethics, diversity or equality, then you are in with a shout of winning the UnAward sponsored by the NUJ PRCC.

I see lots of great work quietly being done by communications professionals to promote diversity and equality - from championing LGBT* equality to planning to ensure the workforce reflects the diversity of society, or that we ensure we properly meet the needs of diverse audiences. Sometimes they're little things, chipping away at the edges to make the bigger picture better, sometimes they're big campaigns. They're all important in their own way.

The last year has also seen the importance of PR being ethical taking prominence with the Bell Pottinger scandal gaining national prominence. Again, sometimes it is the little things which are important too. Those little steps on the journey to delivering PR in an ethical way. So have you set up a whistleblowing policy? Made sure that you've pushed back against pressure to do the wrong thing?

Last year saw Sarah Stimson pick up an UnAward for the Taylor Bennett Foundation PR Traineeship Programme, and an honorary mention made of the Government Digital Service's work on accessibility for communications.

I think a really important aspect of the 'UnAwards' is that they're free to enter. When we're seeing your budget has been cut (again) and you haven't funding for entering industry awards - it is great these are awards for real people, doing real stuff which adds value to society.

Phil Morcom is chair of the NUJ’s PR and Communications Council

image by ByeByeBirdie





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We know that a common complaint from comms professionals is a lack of recognition for their work. The UnAwards17 is your chance to change that.

by Darren Caveney

Whether it’s a brilliant campaign, managing communications through a crisis, or just turning up every day of the year and being the best you can be, it’s not a lot to ask to get the odd ‘well done’ or ‘thank you’.

But it doesn’t happen often enough for many and that is one of the reasons behind the comms2point UnAwards17 - to shine a light on the professionals proudly flying comms, pr and digital flags across the sectors.

Now there’s only one thing better than being shortlisted for an award - that’s being nominated by someone else for an award. It’s a special thing.  It means you’ve caught someone’s eye, demanded their attention or impressed them with your creativity, doggedness, enthusiasm and skills.

Know someone like that? Then why not nominate them in the UnAwards17?

There are two ways in which you can nominate.

Option one - If you think an individual or a team should be in the running this year just complete this short online form and hit submit. We’ll do the rest and contact them on your behalf.

Secondly, you can nominate an individual or a team in any of this year's categories and complete the entry form for them. Two which really lend themselves to nominations are:

-          Best comms/digital team

-          Lifetime achievement award

For this second option, all you need to do is complete the simple entry form here and email it through to

When we set up the UnAwards we were absolutely clear that they would be the most accessible industry awards around.  Where the community were actively involved in shaping and deciding.

So, best of all you, the comms community, gets to choose the winners through a public vote in these two categories, as well as our 'Post of the year' category.

We’ll tell you more about the public vote soon.


The closing date is 31 October (midnight) so get nominating.


Want to soak up the atmosphere of the coolest comms, PR, marketing and digital event of the year in person? UnAwards tickets are priced at just £20 + vat each. See, we told you the UnAwards were really accessible.

Tickets are available on a first come, first served basis and will sell out so don’t hang around.  

Darren Caveney is creator of comms2point and organiser of the UnAwards17

image by Steve Snodgrass




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You owe it to yourself and your team to enter the UnAwards17. It's free and easy to do and you have plenty of time to do it. So no excuses, right?

by Darren Caveney

Each year the UnAwards has a theme and this year - the fourth annual UnAwards – has a very important theme.

We’re looking for the comms aces who have done it differently – creating work which stands out from the crowd, be it an individual, a team or a project. It’s easy to churn out the same old, same old – we want to see the brilliantly brave, the truly creative and the work which made a genuine difference.

Whether you’re a team of one, a medium-sized team who’s taken some financial hits and trying to keep pace, or a large team with big expectation on your heads, it still comes down to delivering stand-out communications which delivers results.

Along with great planning, good use of research, brilliant execution, measured outcomes, and big slabs of creativity, it’s often the teams who do it differently and set the creative standard who make their comms, pr, marketing and digital work fly highest.

I have seen first-hand this year so much great work being delivered across the UK - this is your chance to showcase yours, and your team’s, best work to a wide audience.

Some reasons why you ‘might’ not enter…

I’m constantly impressed by the hard work, professionalism and creativity which keep organisational comms wheels turning.

In truth, I know that some teams are a bit brow-beaten. Some have been put under increasing pressure to deliver with smaller resources. Some individuals aren’t sure if they do work which is worthy of an entry.

My answer to this is simple: Be proud of the great things you do and give yourself a chance of being shortlisted by entering your work.

It’s really important to feel confident in your work. But if you’re in a team which has taken quite an internal beating it’s completely understandable that confidence gets knocked. The UnAwards are an opportunity to redress the balance – to remind yourself that you do good things, work which makes a difference to people.

There’s a truism that will never go away and it’s this:

“No one else internally is likely to shout about you and your work. You need to do it yourself.”

Of course nobody likes a show-off but putting your work forward to compete with the rest is a really good way to tackle this issue. I've seen the difference an award shortlisting or a win to can make to a comms pro, a team, even an organisation.

There has literally never been a more important time to shout about your work than right now, especially for those facing another round of annual cuts to budgets, and morale in some teams in need of a small boost.

I know you’re busy. Everyone is. But the people who get on - and get noticed - manage their time so that they give themselves an hour to nail a really strong award entry. You owe it to yourself and your teams.

So enter the UnAwards17 and let our judges decide whose work stands out.

OK, I’m in – how do I enter?

Easy. You simply complete a short word document form and you email it to us. That's it.

Take a look here for everything you need

What are the categories?

There are 18 categories to choose from so absolutely something for everyone.

Can I enter more than one category?

Yes, absolutely.

And don’t forget you can put your entry into more than one category. So, for example. if you have delivered an effective campaign with great research, strong use of social media, backed by brilliant evaluation but with no budget there are literally four categories you could enter right there.

So make the next thing you do, right now, putting an hour in your diary asap to get the ball rolling with a brilliant entry or two.

Darren Caveney is creator of comms2point0 and organiser of the UnAwards

Want to soak up the atmosphere of the coolest comms, PR, marketing and digital event of the year in person? UnAwards17 tickets are priced at just £20 + vat each. See, we told you the UnAwards were really accessible.

Tickets are available on a first come, first served basis and will sell out so don’t hang around. 

If you’ve forgotten how epic the UnAwards are, or you’ve not been involved in them before, here’s a short film of the UnAwards16.


1 Comment

oh yes. they're back.

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The 4th annual UnAwards are OPEN

Oh yes, they’re back. The best comms, pr, marketing and digital awards in the UK

by Darren Caveney

The 4th annual UnAwards are officially OPEN.

This is your chance to showcase your best work this year in the most accessible awards there are - to fly a flag for you and your team and to celebrate your achievements in the unique UnAwards way.

The UnAwards17: Some numbers…

-          18 categories

-          15 judges

-          3 public votes to decide three category winners

Enter the UnAwards17

It’s free to enter the UnAwards. Always free. It’s also the simplest entry form you’ll complete this year.

This year’s theme

Each year the UnAwards has a different theme. This year we’re looking for the comms aces who have done it differently – creating work which stands out from the crowd, be it an individual, a team or a project. It’s easy to churn out the same old work – we want to see the brilliantly brave, the truly creative and the work which made a genuine difference.

You can enter here for free using our simple entry form. The closing date is 31 October (think Halloween) and remember that we NEVER extend the deadline.

Last year saw a record-busting 332 entries so use your entry form wisely and tell your story well to our team of judges. Top tip: Remember those outcomes.

Nominate someone brilliant…

As well as entering the work you’re most proud of we also want you to nominate people or organisations you think have done great things in the past 12 months. Nominate here with this simple online form and we’ll contact them for you and encourage them to enter.

Be there

The UnAwards sells out every year. The only way to guarantee being there is to buy your ticket early.

Ticket prices are held at the same low price for the fourth year running at just £20 + vat because, like I say, these are the most accessible awards around.

You’ll love the big day…

First there is the UnAwards ceremony and then we watch a film (which is a secret until the big day) along with bags of retro sweets. Then we’ll have tasty meal in the diner of our venue, the very cool Everyman Cinema in Birmingham’s iconic Mailbox.

If the UnAwards are new to you (where have you been?) you can watch a short film from the UnAwards16 to whet your appetite.

For more info take a look at our dedicated UnAwards website.

Don’t sit back and let others grab the glory – shout about your work and make sure you’re in the running to carry off a fancy award on 1 December.

Good luck and shout if you have questions at

Darren Caveney is creator of comms2point0 and organiser of the UnAwards17

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