The 5th annual UnAwards close on Thursday 25 October. So you still have time to enter, get yourself shortlisted and
really put your work on the industry map.
by Darren Caveney
Wow, year five of the UnAwards. They are a personal labour of love.
They have thrown up some brilliant work and given a platform for teams and individuals’ work to be celebrated and presented at industry events around the UK. That makes my heart sing and makes the many hours dedicated to making them happen so worthwhile.
Each year the UnAwards have a theme – this year it is this:
It’s the work which made a genuine difference, which nailed it creatively, which met its objectives, which could measure and prove its success. Work which changed something for the better. And captured your audience’s attention in a crowded, cluttered world.
Of course that can be easier said and done against a backdrop of further cuts and increasing work demand.
Team size, budget, skills and resource can impact upon our work.
But you will not be judged on these things.
So if you have a budget of £50 and a team of, well, just you, you can absolutely win an UnAward. Others have so why not you?
For our resources shouldn't - mustn't even - get in the way of delivering a piece of work, project or campaign which made that real difference.
Proving the difference which comms made is of course key. We are mature enough as an industry to know how to do this well now.
Sound great, huh – but you need to be quick…
The #UnAwards18 close on 25 October at midnight. So block out an hour in your diary to sit somewhere quiet (which for me would be my favourite coffee shop) and give your best work these past 12 months a chance to shine and be celebrated.
New to the UnAwards?
Well there's more here but in a nutshell they are the most accessible and innovative awards in our industry - free to enter, fun to attend and a celebration of our community's achievements.
There are 18 categories, so something for everyone
Even better you can enter the same piece of work in multiple categories to increase your chances of being shortlisted.
Don’t just focus on the obvious categories, think too about really important categories such as:
- Best use of research/evaluation
- Best use of email
- Best use of ethical comms behaviour/diversity
- Best comms team
- Lifetime achievement
If you come along to the big day – shortlisted or not – you’ll enjoy one of the very best networking events of the year .
Oh and you get to watch a classic movie, which always remains a closely guarded secret until the day.
The UnAwards – they keep on giving...
Each year the winners are invited to showcase their winning work at the highly popular UnAwards Winners Masterclass in the new year. Also free to attend.
I know you’re really busy but no one else will do this for you...
That other non-important work demand which can stifle – meetings, ad-hoc requests, multiple distractions and the “could you just…” passing trade won’t go away. Ever.
But you might have a rather nice UnAward-winning certificate hanging proudly on your office wall. So be a little selfish with your time for once.
Entries close on 25 October at midnight - you can see the full #UnAwards18 timetable HERE.
And remember – the UnAwards deadline is never extended.
I’m looking forward to seeing your brilliant work.
Keep watching @comms2point0 for all the latest news and updates.
Darren Caveney is creator of comms2point0, owner of the creative communicators ltd and organiser of the UnAwards