We're committed to the UnAwards because we think they are an important initiative. Really important.
One of the reasons why we created our online learning platform comms2point0.co.uk five years ago was to fly a flag for comms people across the sectors.
We know you do an amazing job and often under difficult circumstances.
So the UnAwards is our own unique way of shining a spotlight on our industry and the people within it but with a very clear remit: It must always be accessible to everyone no matter who you are or what your budget is.
We are also committed to keeping the UnAwards fresh and ever-evolving.
So this year we have created three important, all-new categories which we think you should take a look at and enter yourself, your team, or nominate someone you think does a brilliant job.
Three new categories for the UnAwards16...
First off we have the 'Best social media account' category.
It struck me that this was perhaps the most competitive area in comms, marketing and digital right now in 2016. So why not create a new category to highlight the brilliant accounts we see operating across the UK and beyond.
Think of this one as the blue riband 400 metres final at the Olympics - fast and demanding a sustained effort plus a large slab of enthusiasm and creativity.
Does this sound like one of your accounts? Then don't be bashful, get your entry in here.
The next of our new entrants is the 'Best young communicator' category.
One of our followers and workshop attendees asked us, earlier in the year, why we didn't have a best young communicator category?
She was absolutely right, why didn't we? So here you go, we've created one.
Now we had a debate about what 'young' was and we've plumped for 30 or under.
Do you know someone who should be in the running and recognised?
Then get your entries or nominations in here.
The last of our new categories for 2016 is 'Best ethical comms or behaviour'.
If you have been working in comms for a while, or even a relatively short amount of time, you have probably faced challenges in this often not discussed area of our industry. Well that changes now.
The closing date for entries is 31 October. We know you're busy but we really do believe that you owe it to you and your teams to make some time to enter and feel the love for the work you've crafted this year.
Darren Caveney is creator of comms2point0 and the organiser of the UnAwards16
You can book tickets to the glittering UnAwards16 ceremony taking place on 1 December right here. Don't miss it, it's going to be a cracker.
image via the State Library of New South Wales